In recent years, ice baths and cryotherapy have gained enormous popularity on social media platforms. A wide audience — from professional athletes to wellness enthusiasts — claims that cold exposure delivers a range of benefits, from skin rejuvenation to inflammation reduction. But is there solid scientific evidence behind these claims? We put this trend under the microscope using the most current data available in 2026.
What Is Cryotherapy?
Cryotherapy is the controlled exposure of the body to extreme cold. Whole Body Cryotherapy (WBC) is administered in specialised chambers at temperatures between -110°C and -160°C for 2–4 minutes, while an ice bath typically involves immersion in water at 0–10°C for 5–15 minutes. Local cryotherapy refers to targeted cold application to specific body areas.
Scientific Evidence on Skin Effects
Vasoconstriction Followed by Vasodilation
When exposed to cold, the blood vessels in the skin first constrict (vasoconstriction), then dilate as the body rewarms (vasodilation). This process temporarily increases circulation and creates a short-lived sense of radiance in the skin. However, strong evidence that this effect produces lasting skin improvement remains limited.
Anti-Inflammatory Effects
Cold exposure has been shown to reduce the inflammatory response by suppressing pro-inflammatory cytokines. This may provide symptomatic relief in inflammatory skin conditions such as acne or rosacea. However, meta-analyses published in 2025–2026 demonstrate that the magnitude of this effect varies considerably from person to person.
Effects on Collagen and Elastin
Some findings from animal models suggest that cold shock proteins may stimulate collagen production. However, the number of randomised controlled trials directly demonstrating this effect in human skin is very limited. Claims about cryotherapy's anti-ageing benefits remain scientifically unconfirmed at this time.
Risks of Ice Baths
Cold Burns and Tissue Damage
Uncontrolled cold exposure can cause serious skin damage. Direct contact with ice during an ice bath increases the risk of localised frostbite and cold burns. This risk is particularly elevated in areas of thin and sensitive skin.
Cardiovascular Risks
Sudden cold exposure can rapidly raise blood pressure and cause cardiac arrhythmias. For individuals with cardiovascular conditions, this represents a serious health hazard. While not directly a skin-health concern, it is critically important from a general safety standpoint.
Interactions with Aesthetic Procedures
Cold therapies following dermal filler or botulinum toxin treatments may negatively affect product distribution. In skin sensitised after laser treatments, extreme cold can delay the healing process.
Who Is It Suitable For — and Who Should Avoid It?
May be appropriate for:
- Adults who are in generally good health
- Those seeking post-exercise muscle recovery
- Those with mild inflammatory skin complaints
Those who should exercise caution:
- Individuals with Raynaud's phenomenon or cold urticaria
- Patients with uncontrolled hypertension
- Those who have had an aesthetic procedure within the past two weeks
- Pregnant women
Safe Application Guide
- Keep sessions short on your first attempt and increase duration gradually.
- Begin under professional supervision.
- Keep your skin moisturised before and after cold application.
- If you notice any numbness, excessive redness, or colour changes, stop immediately.
Conclusion
While ice baths and cryotherapy may offer some temporary skin benefits, most of the miraculous effects claimed on social media are not yet supported by sufficient scientific evidence. At Virtuana Clinic, we continue to offer our patients the safest and most effective treatment options by adhering to an evidence-based approach. Please contact us for pricing information on our available treatments.